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What was the challenges for the client before this project / what was the main objective for the client.(Challenge text)
How was the prosess for this project? Which challenges did we need to focus on to reach the goals for this project? (Approach text)
Based on the challenges and approach what strategy did lay the foundations for the creative phase for this project? (Strategy text)
In the end - what kind of deliverables did I) give the client? (Deliverables)